DECA10 Launch by Rosa Maria Koolhoven
Photographer Rosa Maria Koolhoven from www.nikanika.com took some great snaps of our launch.

From / To
15th - 21st oct MMXII
At / Venue:
Shoreditch Underground,
London, E1 5EW
(Off Brick Lane)
Photographer Rosa Maria Koolhoven from www.nikanika.com took some great snaps of our launch.

Thanks to everyone who joined us at the launch party – it was a storming success, if you don’t believe us then check out the photos. Remember the exhibition is open until the 21st October….
Our latest DECA viral video pays homage to one of the most important outlets in the scene; Pirate Radio.
Having just celebrated their 17th Birthday in serious out and out raving stylee, it’s no secret that Rinse have been deeply ingrained in the underground music culture here in the UK from day dot. RWD have had their back since those early days too, we’ve lost count of the amount of Rinse DJ’s and artists that we’ve covered over the years.
Geeneus on Rinse FM (Oct 02)
“Rinse is a station that is not scared of progression. As quick as the tunes are being made by the producers, we the DJ’s are playing them. Coupled with their policies it makes it one of the most professional pirates on the dial.”
Editor Matt Mason on Rinse FM (May 04)
“It was nearly a decade ago when a handful of people, including Slimzee, Trend, Target, Geeneus & Wiley started Rinse FM, one of the most credible pirates ever to land on the dial. But with labels, club nights and a website, the station is fast becoming a powerful underground music brand.”
Now riding the airwaves legally and boasting the likes of Mercury Nominated Katy B on their record label roster Rinse are continuing to push the best of the underground from the worlds of dubstep and grime to house and D&B. A massive salute from RWD!!!
Fellow pioneers of the underground music scene Deja Vu were such a poignant figure in the emergence of what is now known as grime music. You may have already picked up on the stature of the legendary pirate radio station through the #DECA10 virals which we filmed in and around the station but for those who don’t know, the clashing culture pretty much started and ended on Deja Vu.
Take the epic Dizzee Vs Titch clash on the roof of the station everyone remembers being tuned into the station witnessing that slice of history…
Who can forget the younger radio obsessed Wiley (he missed Roll Deep’s RWD cover shoot because he went back to back on the station).
It was about more than chart hits back then, there were no short cuts to stardom, it was all about gaining that respect from your peers via the mic and Deja provided that platform. Look out for the #DECA pirate radio virals hitting the site soon but for now Deja Vu we salute you!